We previously announced Crucial Point is now part of OODA. With this post we talk about why and how we were inspired by John Boyd, and hit on some topics around OODA as a strategy.
Are you in business to succeed? Do you compete to win? You very likely already know the importance of getting into the head of your competitors. Out-thinking your competition is a strategic advantage. Sticking with a single approach or a slowly evolving strategy is a strategic disadvantage.
Perhaps the greatest model for fast decision in adversarial environments was articulated by Air Force Colonel John Boyd, a fighter pilot who saw service in World War II, Korea and during the Vietnam War. During his time at the Air Force Fighter Weapons School he became so highly regarded he was nicknamed “40 second Boyd” because that’s all it took for him to gain winning advantage over any other pilot.
He was asked to articulate his methods and described his decision-making as a dynamic process called the OODA Loop, where OODA stands for Observe, Orient, Decide and Act.
The OODA decision-making process has been shown to apply very well to just about any situation where dynamic competition is underway, and is now very influential in business and strategy. OODA is a model so critical to operational success in the modern world we named our consultancy, OODA LLC, after it.
OODA LLC is comprised of a unique team of international experts (see About OODA LLC). Our team is capable of providing advanced intelligence and analysis, strategy and planning support, investment and due diligence, risk and threat management, training, decision support, crisis response, and security services to global corporations and governments.
OODA helps our clients identify, manage, and respond to global risks and uncertainties while exploring emerging opportunities and developing robust and adaptive strategies for the future. OODA provides services in the domains of Security, Technology and Opportunity. For more visit OODA.
OODA captures insights daily at our business strategy site OODAloop.com
OODAloop also provides special reports and country studies for our members. See the OODA Network Resources page.
As an example of content we produce that can impact strategy is our extensive reporting and indepth research on AI. The business impact of AI, machine learning, and data science. These capabilities will be used to create some of the most compelling technological advancements of the next decade. As a sample of these reports see: