If you are a tech CEO building an awesome new capability, there is a very high likelihood that government technologists will have an interest. The challenge is in finding which technologists will have an interest. Mission needs drive the actions of government technologists, so the best way to find out who will be most interested in your capability is to have a good understanding of high priority government mission needs.
Here are our top ten tips on identifying the government mission needs most relevant to your activities:
- Sign up for our CTOvision.com newsletters. These newsletters are widely read in government and in the DC tech ecosystem, and can help you sense the pulse of activities in the federal space. Other tech blogs that report on federal mission needs include FedScoop, and the traditional trade journals FCW and GCN, as well as the social media site GovLoop. All provide background and context that your competitors are reading. Exercise caution, as all of those are advertiser supported and biased in different ways.
- Review the wealth of information provided by the government at the CIO.gov website. The directives from the White House and the CIO council are critical drivers of action by the federal IT workforce.
- Understand where the government’s $82B IT budget will be spent. There is an IT chapter in the President’s budget that is especially important to read (ask us for a copy or download from Whitehouse.gov OMB site).
- Create an account at FedBizOpps and track government procurements by searching for key terms. The vast majority of the addressable market you will have access to will buy through this site.
- Track the Congressional testimony by government officials, especially CIOs. One key committee to track is the House Oversight and Government Reform Committee, but look for any testimony by a CIO to any committee.
- Know the megatrends of enterprise IT. The same big trends that Mary Meeker helps the community track are impacting all in government too. Tracking them can help you anticipate government mission needs.
- Consider the right professional organizations to join to help learn government mission needs. The specific groups you engage with will depend on what your capability is and what part of the government you are seeking to serve. But examples include AFCEA, INSA, and the Cloud Security Alliance.
- Network with other CEOs who are serving in the federal space now. There are many ways to do this, with perhaps the two quickest being connecting with your VC to ask which CEOs they know who have succeeded in this space, or asking the team here at Cognitio to help connect you. For some CEOs we recommend joining the national security focused CEO networking group called MissionLink. Ask us if you would like more info on that.
- Consider establishing a board of advisors with representatives who have federal experience. The right seasoned professionals on your advisory board can speed your understanding of federal mission needs and make direct contributions to your federal growth.
Some additional information is available at:
And let us know if we can answer any questions for you. Contact us now for a free consultation.